It Was Just a Regular Supermarket Run… Until It Wasn't
Supergulp is a premium sparkling prebiotics brand founded in Kuala Lumpur in 2024 by Julian Koh, redefining soda with gut-friendly innovation and a bold approach to wellness.
At Supergulp, our mission is to make health fun again by creating beverages that stimulate beneficial gut microbiota and support digestion, all while being low in sugar and calories without compromising on taste.
The science is clear. A thriving gut is the foundation of overall well-being, influencing everything from digestion to energy levels and mental clarity.
Our focus in every can?
Gut wellness. Sparkling refreshment. Real benefits.
Supergulp began as an idea, a simple yet powerful tool for wellness. It was created to help people cut down on sugar, reduce calories, and increase daily fibre intake effortlessly.
Too often, we neglect our well-being until something goes wrong. Only then do we rethink our choices and seek change. But Supergulp's mission is clear. Wellness should start from the beginning. It is about building habits that go beyond just consuming healthier alternatives. True wellness is a sum of its parts, combining gut health with physical and mental well-being for a balanced life.
More than just a product, Supergulp is a lifestyle. It speaks through every sip, delivering fibre for gut health, which fuels physical energy and sharpens mental clarity. Wellness should be effortless, something that grows from the inside out.
That is why we believe in one simple mantra:
Don’t Think, Just Drink
Julian believes that entrepreneurship is about making an impact, one that resonates for generations to come. He envisions a future where wellness becomes second nature, whether consciously or subconsciously. As humanity continues to evolve, so will the products we consume, always striving for better.
Dedicated to multiplier growth, Julian sees constant innovation and improvement as non negotiable. Whether it is pushing physical or mental limits, the pursuit of excellence is never ending. The world of wellness is not just about better products but about shaping a future where healthier choices are effortless and deeply ingrained in everyday life.
OUR STORY
How it all happened...
Julian started his career 11 years ago as a creative designer, always seeking to build communication that went beyond just text and graphics. With over eight years of experience in marketing and business growth in publicly listed e-commerce companies, he developed a deep understanding of the connection between brand value, consumers and vision.
Leaving the stability of a nine to five job to build a wellness lifestyle brand was not easy. It meant constant learning, countless experiments and finding the right formula to navigate an ever changing landscape.
"As a brand builder, I live within Supergulp. I love everything natural and anything that enhances my physical and mental clarity, starting from my gut. A brand that delivers quality and a strong value proposition without compromising on taste was something I knew I wanted to create and share with the world."
From this vision, Supergulp was born.
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